Today, I went to SM North EDSA Mall to check-out Snowpy and IceBreaker Scramble and I was walking I noticed :
1. So many look-alike food carts like Potato Corner, Potato Madness or Icebreaker and the many other Scramble-clones THAT A SMALL BUSINESS ENTREPRENEUR WOULD WORRY HOW TO STAND OUT;
2. Icebreaker was not even in the foodcourt but was just off to the side on the corridor to the foodcourt and they were doing good business. NO SUBSTITUTE FOR A WELL=THOUGHT OUT PRODUCT;
3. Majority are into foods (for obvious reasons) but is that a good idea?
4. There was a cluster of 4 with Zagu and Miguelito Ice cream there. Who do you think sells more?
5. Another cluster is the service karts like Stamp Attack (rubber stamps), Foto Tipid (ID pics), Scent station etc.
6. KingCorn seems to be the only one selling corn. But what seems to sell is the corn on the cob and not so much the other products like popcorn.
7. There's Buko Joe juice and there is this stall that displays fresh coconut nuts and they break it in front of you to get the buko juice. SO, WHOSE BUKO JUICE IS FRESHER???
8. With so many lookalikes, clones and GAYA=GAYAs (copycats), IS IT WISE TO STICK TO THE MARKET LEADER (that may not necessarily be the original or first to offer that)? IS IT WORTH PAYING FOR THE MARKET LEADER'S FRANCHISE FEES OR GO FOR THE LESSER=KNOWN BUT LOWER FEES?
For the small business owner on a limited budget, he will have to take his aspirin with the headache throbbing in his head.
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