Tuesday, August 10, 2010

With All Scramble Makers Offering the Same Strawberry Flavor, Will Customers Tire of It?

COURTESY OF SCRAMBLE KING They may have different toppings or Add-ons but they all have the same strawberry base. My questions are:

1. Will scramble eaters tire of it BY OFFERING ONLY ONE FLAVOR FOREVER?

2. Will offering different flavors like chocolate kill the product or extend its customer base? (Zagu started with a few flavors but started offering In-flavors like Cookies N Cream and it was a hit bestseller)

3. Or, will the low pricing for SRP preclude any additional flavors? (I came across a blog on the Scramble outlet that no longer offers the P5 cup)

4. Will going to the P30 level be bad for scramble or bad for Zagu?

5. The Teen market are faddish and finicky. How do we sustain consumer interests?

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