Thursday, August 19, 2010

From Scramble to Scrumble to Crumble: Same Product at An Even Lower Price!!!

courtesy of snowfloe ice crumble

As I was afraid of, SOMEBODY IS GOING TO OFFER A LOWER SCRAMBLE AT A SOMEWHAT GOOD QUALITY, enter SNOWFLOW ICE CRUMBLE or Scrumble. . . .

I spotted this new version of the Scramble called Snowflow Ice Crumble at the LRT Carriedo Station. The taste is somewhat better than the others though not as creamy as the Icebreaker Scramble, and get this, selling for an even lower price : P6 - P10 - P15.

courtesy of snowfloe ice crumble

(pic of menu showing Selling Price lower than other Scramble outlets-- START OF PRICE WAR? )

courtesy of snowflow ice crumble

(pic of P6 cup serving of Snowfloe Ice Crumble; visual appearance not as appealing as Icebreaker Scramble but their milk powder tastes good)


They have 2 other branches: Tutuban and Recto. I still do not have details but they are open to franchising.

Target market are the students traveling on the LRT and HORRORS!! the most saleable serving is the P6 small cup with P4 choco kisses toppings. How will the franchisee survive?????????

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