Friday, August 20, 2010

How Do You Sustain Interest in the One-flavor Scramble?

With so many brands of Scramble (and with different spellings) but all having the same Strawberry flavor, am concerned about the following:

1. Will not the customers tire of it? (Even Zagu has had to come out with a steady stream of flavors though cookies n cream, chocolate and buko pandan remain the bestsellers)

2. The add-ons try to differentiatecourtesy of matakay ako but overall, it is still the same taste and add-ons bring the price closer to P20 or more (or just P10 shy of Zagu Baby Z)

3. Would it impact negatively if one was to change the strawberry base to chocolate?

4. Would changing the milk powder sprinkle to another ingredient make it different?

5. How about offering a premium scramble with brownie toppings?

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