Wednesday, May 18, 2011

IFEX 2011: IS THIS COFFEE OR TEABAG? Make Sure Your Labels and Packaging are Clear.

courtesy of Phil Civet Coffee
I did a double-take when I was reading this Tarp Standee at the IFEX 2011 show at the SMX.  While the top portion says "CIVET COFFEE", the bottom portion says "1 TEA BAG CAN BE USED 3 TIMES".  While we know the intention of the marketer that the tea bag merely refers to the container where the coffee is placed, I think they could have used the words "1 COFFEE PACK CAN BE USED 3 TIMES" or "1 COFFEE SACHET CAN BE USED 3 TIMES".

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