Thursday, June 17, 2010

Selling Pork BBQ with a Social Conscience

Years ago when I used to room over at my sister's apartment (flat) in San Juan, a small town in Central Metro Manila, I remembered a story told to me about a policeman who had a small business selling Pork Barbecue-On-A-Stick but with a twist of Social Entrepreneurship.

During his beat (patrol) along N. Domingo St. in San Juan town, he noticed the number of small boys (maybe ages 10 to 15years old) just loitering in the streets as probably their parents did not have the funds to put them to school or just did not care what happens to them.

Rather than accost them for vagrancy, he got them together to help him distribute his Pork BBQ to motorists and the numerous jeepney drivers plying the route:

1. He assigned each boy to man a certain street.

2. Every early morning, he would give each boy a certain number of Pork BBQ sticks to offer to drivers and passers-by.

3. Every afternoon after his duty, he would pass by to collect the day's sale less the commission for the boys.

4. Because he was a policeman in their locale and he knew where the boys probably lived, the boys did not fool him.

5. This way he is able to augment his income in an honest way while giving employment to these boys.

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