Thursday, September 16, 2010

With So Many Similar Products like Scramble, Packaging Look May Be The BIG FACTOR!!!

Take for example the Scramble phenomenon. There are so many scramble brands being offered now. I do not know if buyers can tell the difference between them. Look at the two pics below:

courtesy of matakaw-ako.com and icebreaker
(courtesy of matakaw-ako.com & Icebreaker scramble)

courtesy of scramble king
(courtesy of scramble king)

They look almost the same. What do you do?

At the AFEX 2010, some booths displayed packaging of everyday products:

courtesy of robin ent
(courtesy of robin ent)





EQUALLY AS IMPORTANT IS PRODUCT ACCEPTABILITY IS PACKAGING ATTRACTIVENESS.
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