At our small business, a Lotto outlet, we sell scratch cards i.e. cards that you scratch to reveal money prices that you can either exchange for cash or purchase more cards to scratch. Price is P50/card for the Diamond Dazzler & Cash Extravaganza and the rest are sold for P20.They go by names like Go Bananas, Cash Extravaganza, Lucky Pick, Sargo Eight Ball, Pera sa Baul (which is Tagalog for Money in the Chest), Bee Lucky and many more.
Some people say focus on a few product variations to hold down inventory costs. I want you to look at the following situation as it challenges the Limited product concept:
1. When we started, we had only 4 kinds of cards. Now, we have about 15 kinds of cards.
(Picture shows a sample of the many kinds of PCSO Lotto Scratch It Cards that is the craze among Lotto patrons)
2. My supervisor noticed that sales is better when our customers have a choice of all 15 kinds. When we are down to say 10 as when we have ran-out of some card types, sales is less.
3. Seems like our customers want to see many choices even if invariably they only play 2 or 3 kinds per day. Think about that.
(For the Knockout Scratch card, find the pic of a Boxing Glove and win the amount below)
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