It's been 7 days since we had to move our Lotto outlet from a high-traffic space to a very-low traffic space and I can tell you it has been a nerve-wracking 7 days.There are 5 other Lotto Outlets within 50 meters from where I am and I was worried shit (pardon the expression) that all my customers would not know where I am or not approve of my new site and MOVE TO MY COMPETITORS!.
Here are my notes:
1. Despite a very visible tarpaulin spider standee at my former site stating "LOTTO PLAY HERE. MOVED TO FRONT OF METROBANK AND NATIONAL BOOKSTORE" and a very visible ARROW sign right smack in the middle of the tarp, very few people notices the signage.
2. It's been 7 days and I still have loyal customers still telling me they cannot find my lotto outlet or they had to roam the floors of the mall before they found my lotto outlet.
3. Most effective method was when they asked the Roving Mall Guard who pointed them where my lotto outlet is.
4. Next most effective method to locate my lotto outlet is when I, my physical body, stood at the former site and giving out Lotto Playslip Cards. I BECAME MY OWN HUMAN TARPAULIN STANDEE.
5. Since my loyal Lotto customers got used to seeing me drinking countless cups of coffee at the Red Ribbon Resto across my former lotto site, I decided to eat lunch everyday there in plain view of all and my customers would approach me and ask, "Where is your Lotto???". (p.s. I gained obscene wait doing this.)
6. I also escort my lotto customers and even help them carry their shopping bags just to make sure they do not get lost looking for my lotto outlet.
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