Got Disappointed with a Business Mag

I just bought the Latest Franchise issue of the Entrepreneur Philippines magazine as I was largely attracted by the cover suggesting it to be the definitive guide to all the franchises out there. When I got to the article itself specifically the Food Cart section (where I presume most readers would go to me included as I am looking for a franchise to start with), it was very shallow, no coverage on the market leaders and maybe the researchers assigned where out of their element about the franchise industry.

I would have wanted something mentioned about small business franchises that are affordable to most small business owners like us (SeaOil Gas Station was mentioned and is good but it will take millions to set one up):

1. Scrambles (Icebreaker Scramble that will now reach 40 outlets in about a little over 11months)



2. Donuts (Dunkin, Mister Donut, Hapi House)
Note: Hapi House start at about P20,000 franchise



3. Steamed Siomai (They are everywhere!!!! Siomai House of Berna Best and Master Siomai; P250k thereabouts)

4. Ice Cream (Milko. Mr. Softy, Snowpie are also everywhere)



5. Perfume Scents (Aficionado - pricey at P500m to P1.2Million but so many outlets including the Lawton underpass)

6. Hot dogs (Smokey's, Tender Juicy) cheap as not a franchise but more of a dealership and so fees are not high at all



7. Bargain items ( Everything P20, vente)

8. Kikay items (Broadway Gems, pink box)

Am sure many can come up with a much longer list than I have but my point is: If you are coming up with a Franchise issue, come with an article that is representative of what is out there. Many of us small small business owners are relying on any help we can get.