(courtesy of safetysign.com)
Imagine being relocated from a very high-traffic part of the Mall to a virtual DEAD ZONE and you can imagine the anxiety and worry that I went through when that just happened to my Lotto Outlet just last week.
To top it all, there are about 5 or 6 other lotto outlets within spitting distance (5o meters or less) from where I was located. The new site is exactly 80 steps (50 meters) away from my high-traffic site.
I knew my lotto customers will not be able to find me as they got used to just seeing my lotto outlet just upon entering the mall.
I placed a Tarp signage (in Bright Yellow background and Blue "Lotto" word across it) but only a handful saw the sign during our first 7 days and you know what brought my loyal lotto customers back , it was WORD-OF-MOUTH, to wit:
1. I stood on my old site and started giving out PCSO Lotto Playcards for them to place their bets and directed (escorted) them to my site;
2. The sales personnel of former
neighboring tenants who also pointed my lotto customers in the right direction;
3. Security Roving Guards also played a prominent role as many lotto customers asked the guards where my lotto outlet is now located;
4. And like a snowball effect, those lotto customers who were fortunate to find my lotto outlet during the crucial first 5 days also spread the word to their neighbors and friends who were also my lotto customers.
Signages are good but nothing like going out there and talking to your loyal lotto customers.
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