Monday, June 18, 2012

The 7th Manila Food and Beverage Expo or MAFBEX at the WTC

Last Thursday June 14, 2012, I attended the 7th Manila Foods and Beverage Expo or MAFBEX which was held at the World Trade Center ( WTC) at the corner of Buendia Avenue and Roxas Boulevard, Pasay City.

I bumped into my High School classmate Gerry R. who is in the Catering Business.  Unfortunately, he commented about being disappointed as he went there to see exhibits of food ingredients and packaging materials but instead, he noticed the preponderance of so many Food carts.  He said maybe the organizers need the Food franchisors to fill up the place.

MAFBEX banner
I had to agree with him as I did see so many food franchises (there were quite a number on Milk Tea alone) that is was beginning to look like the Philippine Franchise Assn or PFA exhibit or the AFFI!!!!

I was hoping to see more booths like San Miguel Foods used to have wherein they would conduct Food demos with commercial sales possibilities and after the usual Taste Tests, the San Miguel Foods chefs would distribute sheets of paper showing the costings and possible selling prices and profit margins for us small entrepreneurs.  That is what I was hoping the MAFBEX would be.

In fact, I saw an assortment that did not even seem to jive with Foods and Beverage.  There was one booth selling Tiannge-style knick knacks or ladies fashion accessories. Huh?  Another was a massage chair or equipment booth.  Double Huh Huh??  Odd wouldn't you say in a Foods and Beverage Expo.

A Bit odd but at least it was a food ingredient is this booth that was looking for dealers of Turkish Flour.  Mr.  Rommel Serrano, Sales Representative for JSJJ Trading (0932 2096069 or jsjj_trading@yahoo.com) was certainly helpful and knowledgeable about his product.

Turkish Rice sold by JSJJ Trading.  Look for Rommel Serrano.
I am also in the Rice Retail business along with my partner and dear Family friend and Mr. Serrano explained to me the profit spread that I could earn per bag of flour.  He also explained the difference between Hard, Soft and special flour as well as their shelf life. 








There was also this Place Setting that looked kind of dainty so I took a picture of it.  Too bad it was displayed towards the rear of the hallway right beside a stage where some cooking demo was being held. It would have been good front and center.



I look forward that in the next MAFBEX, the organizers could create an identity akin to the Asia Food Expo that had a lot of food machinery, food ingredients, packaging material as well as booths that had Food Demos giving out Recipes using their products as well as costings.  That would be very helpful to entrepreneurs.

Leave the foodcart franchises to PFA and AFFI instead of having a mishmash or Chopsuey (hey thats a food!!) of concepts.


Pic along one of the many aisles in the MAFBEX floor.

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