Marketing 101: Lucky Tiger Scratch It Card: Same Product But with a Changing Name?

Scratch card Lucky Tiger similar to Go Banana, Golden Genie, Go for Gold and this month, Lucky Rabbit.

We have heard the phrase "If it Aint Broke, Why Change It?".

Pacific Online Systems, supplier of the Lucky Tiger Scratch It card, has a different take on that phrase.

You see, Pacific Online offers almost 14 kinds of Scratch It cards but a number of them are just variations of the same Game card wherein you find figures of the same peso amount, win that amount, to wit:

1.  Go Banana (same but has a multiplier to double or triple winnings)

   2.  Lucky Tiger (same but has bonus of a Gold Coin (win P200) or goldbar (win P1,000)

3.  Go For Gold  (same as Go Bananan)

4.  Golden Genie (same as Go Banana), and so on.

The Scratch It Card featuring the scheme of looking for 3 like amounts seems to be the most popular among lotto customers and what Pacific Online has done is to offer the same product packaged differently (different colors, card name).

URC's bestselling Piattos in different flavors & packaging

  A good analogy is Piattos Potato chips which comes in Cheese, Barbecue and Rancho style -- same product but with something a little different (flavor, color, name).

Lucky Tiger, to commemorate the Year of the Tiger last year 2010, will now go away and to be replace by, what else?  Lucky Rabbit for 2011!

For those interested in going into the Lotto Outlet business, I offer a One-on-One Consultation on How to Set-up and Operate Your Own Lotto Outlet.  Topics will include Site Selection, The Proper Way to Apply with the PCSO, How Much to Set-up a Lotto Outlet, Actual Operations, How to Attract Lotto Players, Hiring The Right Lotto Operator and How to Protect Your Business from Fraud and many many more.  I will share with you my Actual Experiences as a Lotto Agent.  My fee is only P2,000 per head.

 If you are interested in availing of my Lotto Consultation, you may text me at 0922-8831225 for details. See ya guys.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

I am conducting a Reader Survey on "Is Scramble a Fad?". On the Top Right part of this blog is my Survey Poll. Please click your choice and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

Do you need help in Looking For a Site for your foodcart business?

It's so hard to look for a Site or Pwesto (signazon.com)

  I am offering assistance in helping you look for a site or "pwesto" for your foodcart business within Metro Manila.

1.  My fee is only P4,000 Non-refundable and payable in full upon engagement during our initial meeting (i.e. before tripping to the site).

2.  Within 7 days, we will advice you of 3 possible sites for your foodcart business.  (Please note because of competitiveness, sites are on a first come-first serve basis).

  We advice that you do not be late during the scheduled time of tripping to allow time to visit all 3 sites within the same day.  Transportation costs from the meeting place to the site shall be for the client's account.

I don't have the time to look.  (signazon.com)

3.  After each site visited, my site locator will request you to initial the Trip Ticket. 

4.  While at the site, we will introduce you to the property owner (landlord) for you to discuss the terms and conditions of the lease. 

5.  Because of our low fee, we unfortunately cannot entertain specific requests such as only sites within a certain city or rent within a certain price range as these conditions would entail a longer search time and higher overhead expenses on our part.

6.  In the event none of the 3 sites meet your preference, we cannot refund any part of our fee as expenses have already been incurred on our part.

7.  The above conditions and terms may change in the future. 

Should you be interested, please text "Foodcart Site" and your full name to 0922-8831225.  Hope to see you guys.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad?". On the Top Right part of this blog is my Survey Poll. Please click your choice and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

The All-time Bestselling PCSO Scratch It Card is still the Go Banana of Pacific Online Systems!

There are more than 20 kinds of PCSO Scratch & KasCash Cards to play.

  For those not familiar with it, a PCSO Lotto Outlet does not just sell Lotto tickets--- they also sell scratch cards.

Scratch cards are colorful cards that a lotto customer has to scratch to reveal the winning prize.  It is very relaxing to play and cost in general P20 for most games.

Each card has a different game scheme, to wit:

1.  Some cards will win if you can find 3 of the same amount, you win the amount.  Some cards like the go Banana has a multiplier (X2, X3) which can right away double or triple your winnings.

2.  Others like Red Hot 7 require that you find 3 7s in a row (vertical, horizontal or diagonal like Tic Tac Toe) and you win the amount where the 7s are aligned to.

3.  Others like Sunny Money (look for a Sun) while Cash Carnival means you look for a ferris wheel.

The All-time Favorite Scratch It Card -- Go Banana!

  4. Right now and still going strong is Go Banana.  Normally a Game card will be played for a fixed period of time (maybe 2 months or so and it will stop) but demand for Go Banana is so strong that I think it is already in its 6th Series of Launching!!!

Lotto customers enjoy playing the scratch cards to kill time while waiting say for the wife to finish grocering or waiting for somebody.  For the oldies, it is a means to fill in their time now that they mostly leave without their family and are just with the maid.

For those interested in going into the Lotto Outlet business, I offer a One-on-One Consultation on How to Set-up and Operate Your Own Lotto Outlet.  Topics will include Site Selection, The Proper Way to Apply with the PCSO, How Much to Set-up a Lotto Outlet, Actual Operations, How to Attract Lotto Players, Hiring The Right Lotto Operator and How to Protect Your Business from Fraud and many many more.  I will share with you my Actual Experiences as a Lotto Agent.  My fee is only P2,000 per head.


 If you are interested in availing of my Lotto Consultation, you may text me at 0922-8831225 for details. See ya guys.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad?". On the Top Right part of this blog is my Survey Poll. Please click your choice and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

If SM, Ayala and Robinson's Malls are Franchisor Territory, What Else is Left for Franchisees?

  I got the chance to meet a senior leasing officer of a major mall and she said that whenever a new mall is planned and they have to do pre-offering to tenants, they usually offer it first to the Franchisor and it is up to the Franchisor if they will set-up a Company-owned outlet or offer it to franchisees.

  While it is true that the Big 3 (SM, Robinson's and Ayala Malls) are not the only choice spots, they of course represent the Best Sites for a small businessman's foodcart.


We can expect that high revenue-volume areas will be retained by the Franchisor as Company-owned outlets. Hay!

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad?". On the Top Right part of this blog is my Survey Poll. Please click your choice as the Best Small Business in Manila and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

For Franchisors Expanding in the Calabarzon, Modern Cold Storage Facilty for Your Provincial Depots.

I am offering Cold Storage Facility for Franchisors and business owners needing storage for their Raw materials such as Fresh and other perishable products.

Services Offered:

1.  3,200 Pallet positions (Cold Storage divided into 8 individual rooms for Proper Product Segregation)

2.  1,400 Pallet positions (Chilled Area; future expansion)

3.  Blast Freezing

4.  Processing Rooms

5.  Push-back Racking System

6.  Reefer van/truck Plug-in Facility available


The Cold Storage Facility is ideal for companies looking to expand in the Calabarzon or to set-up depots for their provincial franchisees.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad?". On the Top Right part of this blog is my Survey Poll. Please click your choice and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

For First-time & Existing Taxi Operators, Have You Heard of the Pinoy Road Runner Taximeter???

For the past 5 or so years, I have always visited the Alexan Commercial booth at the Manila International Bookfair to look at the latest books in Logistics, Supply chain or blogs and the owner and her daughter have always made it a pleasure to source books, my true vice, from them.

Alexan's Pinoy Road Runner Taximeter with Anti-Tamper Feature

  What I did not know was that Alexan is also into the manufacture of Taximeters.  Well, they used to import taximeters (as far back as 2004) but her husband being an inventor and an electronic genius, has invented his own taximeter which seems to offer even more features than imported ones.

Some of the noteworthy features (for more details, visit their website):

1.  HOW MANY RIDERS HAVE HAD THE EXPERIENCE OF RIDING A TAXI WITH A FAST TAXIMETER?

The Alexan taximeter called the Pinoy Road Runner has a security feature that will prevent the taxidriver from using what we call locally as the "batingting" which is an electrical switch that when activated causes the imported taximeter to appear to be going faster than it actually is and of course, make the taximeter register a higher taxi fare.

Whenever the taxidriver attempts to tamper the taximeter with a "batingting", the Pinoy Road Runner taximeter will sense the tamper & freeze the taxi fare at the last registered level before the tampering occurred, no matter how far the taxe will still travel. 

The only way the driver can unfreeze the Pinoy Road Runner is to reset it by doing another Flagdown, in which case the rider will not agree to paying another minimum fare!!!

2.  The Pinoy Road Runner taximeter uses locally-available printer paper.  (imported taximeters do not have working printers after a while due to the problem of sourcing for the special printer paper)

3.  The Pinoy Road Runner taximeter has the ability to compute the total fare revenue on a per shift basis when there are 2 shifts involved. (Imported taximeters can only register total revenue per day)

This can help the operator in setting boundary levels per shift, analyze productivity of each driver for greater revenue and many more.

4.  Because the taximeter is digital and the software was developed locally, Alexan can offer more features and have these features downloaded to existing Pinoy Road Runner taximeters.  (Try doing that with imported taximeters---IMPOSSIBLE!!!).

5.  Provides status of battery charge (not available in any imported taximeter)

6.  Lower price than imported taximeters.

Should you be interested. please call Tel 514-2905 or text 0922-8831225.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad ?". On the Top Right part of this blog is my Survey Poll. Please click your choice and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

Advice on Setting-up Business in Quezon City inc Business Permits & Licenses

As a service to small business entrepreneurs whose businesses are in Quezon City or who wish to set-up shop in Quezon City, an acquaintance of mine is offering Professional Advice in establishing New Business in Quezon City.

I recently read in a newspaper daily that in terms of city revenue, Quezon City has beaten the so-called Premier Business district in the Philippines which is Makati. This could be a sign that Quezon City is the best place to setup your business.

If you are planning to set-up your business in Quezon City or need to seek advice about your existing QC Business permit, just text 0922-8831225 stating your name and "Business Advice".

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad ?". On the Top Right part of this blog is my Survey Poll. Please click your choice  and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

There is Always Room for One More Competitor: Fresh Options Meat Shop

Just when you thought there were enough meat shops everywhere including San Miguel Corp heavyweight Monterey Meat Shop aside from the thousands of Wet Markets in the country, now comes Fresh Options Meat Shop.

  They started in Central Luzon (Tarlac, Pampanga) and now you can see them everywhere in Metro Manila.  I have seen one near Tropical Hut Panay Avenue and newly-opened in Holy Spirit Drive (near Old Rich subdivisions like BF QC, Don Enriquez, Don Antonio Commonwealth Ave).

My sister shops at their Tarlac outlet and she swears by their good quality of meat and poultry cuts.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "Is Scramble a Fad ?". On the Top Right part of this blog is my Survey Poll. Please click your choice as the Best Small Business in Manila and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

Is Scramble a Fad?

I am conducting a survey on what you guys think about the Scramble--- Is it a Fad or can stands the test of time just like the Siomai.

Just click the Poll on the upper right side of my blog.  Hope to hear from you.

Can the New Philippine Peso Bills with NoyNoy's Signature be Faked???? . . . YES IT CAN (SEE UPDATE BELOW)

New Peso NoyNoy Peso Bills:  CAN IT BE FAKED?

Back side of New  NoyNoy Peso Bills:  Wrong color of Beak??

  Along with the New Year, 2011 brought in the new Peso bills bearing President NoyNoy Aquino's signature.

While most of the controversy pertaining to the new Peso bills centered on the color of a rare bird's beak and the erroneous geographical distance of some islands  (or was it reefs), nothing much has been said if the new Peso bills are harder to counterfeit than the previous Ninoy/Arrovo bills.

As a small business owner, I cannot help worry a lot about the frequency of fake or counterfeit peso bills in this country.  The teller of one of the country's largest bank told me that not a week goes by that they do not encounter fake or counterfeit Peso bills being deposited by unwitting depositors.  We also have taken hits on fake moneys and all of us had to share in the loss.

  In the lotto business wherein our margin is only P4.75% (or just 47 centavos for every P10 lotto bet), it mean that we have to sell almost P11,000 worth of lotto tickets to recover just one incident of a fake P500 bill (which is the bill that is so prevalent in our area)!!!!!!

We LOST MONEY from getting paid with FAKEs of the above P500 & P100 Peso bills!!

                                    I wish the government or the Bangko Sentral (Central Bank of the Phils) issue to small business owners on what are the new security features of the new NoyNoy Peso bills and how to spot fake or counterfeit Peso bills.

UPDATE 4 AUGUST 2011

The Quezon City Branch of a commercial bank told me that last week, they encountered a P200 NEW BILL that turned out to be fake.  What struck them was the high quality of the workmanship of the fake.  But the fake P200 was discovered as the image on the white portion of the bill was crudely made but still, it was a Good Fake.  BEWARE!!

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "What You Think Is The Hottest Small Business in Manila today". On the Top Right part of this blog is my Survey Poll. Please click your choice as the Best Small Business in Manila and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

SCRAMBLed NEWS: Do You Know You Can Make 60 6oz-Cup of Scramble from One Kilo of Your Own Scramble Premix????

Yup, this is what a supplier of Scramble Premix (Strawberry Classic) told me while I was buying a cup of Scramble from a known-brand Scramble outlet in a medium-size mall in Metro Manila. 

Some more SCRAMBLed TRIVIA:

1.  If you can get 60 6oz-cups of Scramble from a kilo of Scramble Premix and the Premix costs only P100/kg, you could Gross P320 from every kilo as a 6oz-cup of Scramble sells for P7!!!!!

2.  The same Scramble premix supplier was trying to convince me to set-up my own scramble and earn a lot more, instead of getting a franchise.  Hmmmmmmmmmmmm What do you think, readers?

3.  In that same mall, there used to be only one Scramble but according to the counterperson of the first outlet, his sales has gone down by about 50% since opening last year BECAUSE THE MALL ALLOWED ANOTHER SCRAMBLE OUTLET TO SET-UP JUST  30 STEPS AWAY.  His daily sales is now only P2,000/day.

4.   The other Scramble outlet (of a known-brand) is run by the owner himself (without any crew to save on costs) and his sales is only P1,500/day.  The owner was telling me he is planning to set-up another outlet in his house across a school but this time, he will use his own Concept (i.e. own name and use premixes etc from third parties).

5.  At the Ever Gotesco Grand Central Supermarket area, there are 4 Scramble outlets, 2 siomai outlets (but there must be about 10 in the whole GRand Central Mall), 2 sisig (sisig in the city pulled out), 2 pearl shakes (Black Pearl and Zagu) etc.

     One of the counterpersons told me that Sales is getting cannibalized and let the strongest survive!!! Woe is the small business owner.

6.  Strangely, the 2 scramble outlets prepared their Scrambles in 2 ways:  One used a Premix while the other mixes-up the different ingredients themselves.  The former claims better shelf life and less wastage while the latter who mixes the individual ingredients claims to have a better product.

7.  Likewise, both outlets crushed ice differently. One uses the P15,000-Automatic crusher which is good for heavy orders while the other uses the Industrial Manual crusher because it gives a more fine mixture.  Which is which?

8.  Some Scramble outlets use Buttermilk ((better tasting) but others use Skim Milk (better texture visually). Which one?

9.  Lastly, Scramble is the Star of the Foodcart business at the moment (Twisted potatoes coming in) but with malls not controlling the number of Scramble outlets in a given selling area, will this be bad for future and existing scramble owners?????  PRETTY SCARY, DON'T YOU THINK?

Let me know YOUR TAKE ON THIS. . . . . . .

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "What You Think Is The Hottest Small Business in Manila today". On the Top Right part of this blog is my Survey Poll. Please click your choice as the Best Small Business in Manila and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button

Why Not Set-up Your Own Scramble Brand?

During the SME Food and Franchise Expo at the WTC, I came across the Bubbles Best Food Supplies Corp., Quezon City and they specialize in supplying the Premixes of the following:

1.  Scramble Classic Vanilla (strangely, it is Vanilla Flavor that gives the Strawberry color of most Scramble miz)



2.  Gulaman drink



3.  Gulaman Jelly mix

4.  Pearl Shake mix



As an example, the Scramble mix is sold at P130/kg and you can make so many cups from a single kilo thereby increasing your margin.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "What You Think Is The Hottest Small Business in Manila today". On the Top Right part of this blog is my Survey Poll. Please click your choice as the Best Small Business in Manila and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button