As I looked out the window of the bus I was riding just as it passed the Robinsons Galleria Mall in Quezon City (Central of Metro Manila), I noticed this stunning white car with the shiny black top and swooping lines.
At first I could not tell what car was it but when it moved forward, I was surprised to find out it is the new Hyundai Sonata (a car that is set-up to go against the likes of market leaders Toyota Camry and Honda Accord).
Hello???? An upstart car made in Korea going against the established Giants Toyota and Honda.
For some facts, during the global car crisis that saw General Motors file for bankruptcy and Toyota to show its first loss in ages, Hyundai was the only one to show growth in sales (albeit not so big but a growth nevertheless when others showed negative sales). In the Philippines, Hyundai has beaten terribly Honda and is now NUMERO TRES after Toyota and Mitsubishi. I am sure they will soon be NUMERO UNO. I see Hyundai Tucson with its beautiful flowing lines (fluidic in Hyundai speak) everywhere when there used to be CRVs and RAV4s before. There seems to be more Starex vans than Hi-Aces. They even have a sports car that looks mouth-watering WIDE & LOW-SLUNG, the Hyundai Genesis Coupe with Brembo brakes and 2.0 Turbo or V6 engine (to replace the forgettable Tiburon with the forgettable name). On the taxi front, it's still Toyota Vios but watch out, the Number One Taxi company group, MGE and R & E, are now trying out 80 units or more of the Hyundai Accent Diesel which is reportedly to have better acceleration than a LPG-converted Vios (who knows about the detrimental health risk associated with LPG conversion kits and the fact that quite a few LPG Vios have suffered warped cylinder heads as LPG makes the engine overheat versus gasoline). And the scary part is that Toyota will LOSE BY DEFAULT as they do not sell a small diesel car in Manila.
Hey Hoy Hay. . . what has Hyundai got to do with the would-be entrepreneur? Simply this, EVEN IF YOU ARE THE NEW KID IN THE BLOCK (your the Hyundai kid) entering a well-established industry (the Toyotas and Hondas), YOU HAVE A FIGHTING CHANCE TO BEAT THEM AT THEIR OWN GAME.
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As a NEW FEATURE ON MY NEW BLOG, I am conducting a Reader Survey on "What You Think Is The Hottest Small Business in Manila today". On the Top Right part of this blog is my Survey Poll. Please click your choice as the Best Small Business in Manila and then click "Vote" button.
To see the results of the survey todate, just click the “Show Result” button
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