First in that Mall but Not Anymore & that Somebody Got Even a Better Spot. What to Do?

This must be what is going through the mind of Manila Scramble. 

You see, for a while, Manila Scramble was the only Scramble outlet in Robinson Galeria and though their location is not in the crowded Foodcourt itself but rather off to the side of the former Fountain Area leading to the Central Escalators, people were lining up (and this is still the case even now) to get their hands on the Scramble craze.

Pinoy Ice Scramble at Rob Galeria Foodcourt

  Suddenly, Pinoy Ice Scramble appeared and they were able to secure a spot right at the Foodcourt just in front of Tokyo Tokyo.  People coming from the EDSA Main Entrance will see the Pinoy Ice Scramble almost before seeing any other food cart.  (Fantastic how Pinoy Ice Scramble did that!!!)

Pinoy Ice Scramble (side view)

  While Manila Scramble is still going strong, I am sure they must have lost some sales to the newcomer Pinoy Ice Scramble. 
Like it or not, Manila Scramble will have to do something about Pinoy Ice Scramble having a better location.  Am sure the Impulse buyers (or first-time scramble eaters) will see the Pinoy Ice Scramble and try it first--- They cannot see the Manila Scramble outlet unless they go further down the Foodcourt area.


With strong demand for space to locate Scramble franchises of all brands, Mall Leasing has started doubling-up the number of scramble franchises in their leasable areas.

Megamall suddenly had Icebreaker Scramble after having two other scramble outfits in the area already, Buzbox Scramble and Scramble Mania.  But this will not be so much concern as Megamall is huge and in two buildings.

But look at Ever Grand Central Supermarket where there are 3 scrambles (Pinoy Ice Scramble, Scramble Madness and other newcomer) in a small area.  In fact two of the scramble outlets are practically facing each other!!!

Before getting a Scramble outlet, discuss exclusivity or territorial protection with the Mall Leasing.  You might get a cheaper franchise (P60,000) but not a brand name scramble and then, the Mall suddenly locates an Icebreaker Scramble or Buzbox Scramble in front of yours,  Can you survive?

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