Siomai (Steamed Chinese Dimsum made of Pork) is one of the bestselling franchise businesses in Manila. It is usually paired with Gulaman Juice (Filipino drink made of Caramellized Sugar and Gelatin). Its popularity is because for a total of P35 (US$0.70), you get 4pcs of Siomai (P25 or US$0.50) and Gulaman Juice (US$0.20), you get a meal that could last maybe a while till you can eat a regular meal at home.The Siomai business tends to work with branded names Siomai House ( US$5,000 franchise fee), Master Siomai or HenLin (the former and longest running name). The meal attracts a lot of Office workers and salespersons as it fits their minimum salary wage level.
In the mall where I operate, there is an own-brand siomai that is doing very well selling up to P25,000/day (US$500) on a rent of P30,000/month (US$600) and food cost of maybe 25%. The thing is they tried duplicating the business in other places (the airport, across a school) but from what I have heard, they have not been that successful.
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