Due to extensive Market Research conducted at my Lotto Outlet (i.e I chatted-up My Lotto Customers because I love talking to them), the reasons for playing the Lotto Scratch It Cards are:
1. I want to know if I won anything RIGHT NOW (unlike the Lotto wherein I have to wait for the Evening TV News for the Lotto draw results)
2. I can't stop scratching the Lotto cards.
3. Am waiting for my wife to finish doing the grocery.
4. Am killing time before I line-up to do my collections.
5. My wife and I scratch the cards just before going to bed (This is true!! I have 2 regular customers, a young couple, who told me this and they just bought P1,500 (US$30) worth of Lotto cards from me yesterday morning)
6. The All-time Hit Reason, Scratching the Lotto cards is MY EXERCISE (My regular customer, a middle-aged lady, told me this).
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