Friday, June 3, 2011

Before Signing that Lease, DO YOUR HOMEWORK & CHECK OUT THE MARKET.

You suddenly saw that a foodcart pulled out of this mall with a supposed high pedestrian traffic.  Without studying your market, you rushed to the Leasing Office and told the Leasing Officer you want to get that recently vacated site and are willing to make the Security Deposit right now!!

Great!  It is so hard to get a site in a good mall and this is your chance of a Lifetime, or is it?

Am not being a killjoy but should you not step back first and study your market?

In a mall, the Potato Corner had to pull-put despite being the market leader in potato fries because their SRP of P48 for a small box of cheese-flavored fries was just too high for the market of residents used to a P25 4-piece siomai order! 

The same goes for Twisted fries that retail for P50-P60-P70 an order. It may be good for the Glorietta or Boni High Street crowd but not the Masa crowd.

Remember, when you sign a Mall site, you are locked-in for 12months (meaning you pay for 12months) even if you want to call it quits after 3 months.  Study first!!

By the way, I would like to invite you to visit my Sulit Homepage as there are some business opportunities that you guys might be able to help me out with.  If you are interested, just click the Sulit Logo below:

My Sulit Homepage

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