Thursday, July 19, 2012

FOOD CART FRANCHISE: MILK TEA. Fad or Here To Stay?

In 2010, When I asked the same question about Scramble, a franchisor said it is not a Fad!!!  And of course, now in 2012 Scramble outlets in major malls like SM North and Mega as well as Robonson;s Galeria are nowhere to be found anymore or at least, not as many. Another like the Scramble is Twistix which I do not see in the malls anymore.  (At its peak, Twistix was the most searched food cart concept in my blog.)
courtesy of Bubble Tea Amo



During the 2012 MAFBEX, I only saw 1 Scramble advertiser but I did notice the hit food cart concept is now the MILK TEA.  MILK TEA everywhere.

courtesy of Bubble Tea Amo
While Scramble servings were priced at P7, P10 and P17, Milk Tea are mostly at the P50 to P75 for the Basic Drink reaching to P100+ for Combo Tea/Fruit.  I never looked at Filipinos as Tea drinkers and that is why, I ask, is Milk Tea a Fad or Here to Stay??

This booth had coffee and tea .(courtesy of True Brew & Coffee
In a Twist to Health, a choice of Sugar Sweet levels from Mang Chaa
Mang Chaa, Filipiniana Name (courtesy of Continental Sales Inc)
O'l My Tea of the Wynski Enterprises
courtesy of Wynski Ent



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My Sulit Homepage
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