Marketing 101: Lucky Tiger Scratch It Card: Same Product But with a Changing Name?

Scratch card Lucky Tiger similar to Go Banana, Golden Genie, Go for Gold and this month, Lucky Rabbit.

We have heard the phrase "If it Aint Broke, Why Change It?".

Pacific Online Systems, supplier of the Lucky Tiger Scratch It card, has a different take on that phrase.

You see, Pacific Online offers almost 14 kinds of Scratch It cards but a number of them are just variations of the same Game card wherein you find figures of the same peso amount, win that amount, to wit:

1.  Go Banana (same but has a multiplier to double or triple winnings)

   2.  Lucky Tiger (same but has bonus of a Gold Coin (win P200) or goldbar (win P1,000)

3.  Go For Gold  (same as Go Bananan)

4.  Golden Genie (same as Go Banana), and so on.

The Scratch It Card featuring the scheme of looking for 3 like amounts seems to be the most popular among lotto customers and what Pacific Online has done is to offer the same product packaged differently (different colors, card name).

URC's bestselling Piattos in different flavors & packaging

  A good analogy is Piattos Potato chips which comes in Cheese, Barbecue and Rancho style -- same product but with something a little different (flavor, color, name).

Lucky Tiger, to commemorate the Year of the Tiger last year 2010, will now go away and to be replace by, what else?  Lucky Rabbit for 2011!

For those interested in going into the Lotto Outlet business, I offer a One-on-One Consultation on How to Set-up and Operate Your Own Lotto Outlet.  Topics will include Site Selection, The Proper Way to Apply with the PCSO, How Much to Set-up a Lotto Outlet, Actual Operations, How to Attract Lotto Players, Hiring The Right Lotto Operator and How to Protect Your Business from Fraud and many many more.  I will share with you my Actual Experiences as a Lotto Agent.  My fee is only P2,000 per head.

 If you are interested in availing of my Lotto Consultation, you may text me at 0922-8831225 for details. See ya guys.

If you want to request for further information, send me a message or comment on the above post, please kindly click the "comment" button below this post.

I am conducting a Reader Survey on "Is Scramble a Fad?". On the Top Right part of this blog is my Survey Poll. Please click your choice and then click "Vote" button.

To see the results of the survey todate, just click the “Show Result” button