Should I Get P150,000 & Up Top-Brand Scramble Franchise or an P18,000 Own-Brand Scramble Business??

Icebreaker Scramble -- Undisputed King???!!!!

  1.   Of the Scramble franchises on offer, franchise packages can range from as low as P21,000 (Mister Scramble) to P148,000 (Scramble Kid of JC Fran) or a Top-brand Scramble Franchise (P200,000 up). Add to the franchise package is another P200,000 or more for Mall rent, CUSA, Aricon, Security deposits and other incidental charges.

2.  There are outfits that offer to sell a Scramble food cart with ice crusher, styro, premix etc for only P18,000 but you provide your own brand name.  It is technically a sale of equipment and therefore there are no franchise fees or Non-Compete Lock-in clauses to worry about and you are free to sell anything including hotdogs etc alongside the scramble.

Franchise Packages from P90,000 to P195,000

  3.  Some would say get the Top-brand as it will be an Easy-sale (think Icebreaker Scramble or Zagu for Pearl shakes) but but  . . .  most of the prime sites like SM, Robinson's, Waltermart etc are already locked-in by the franchisor as company-owned outlets.  Where do you go?

4.  On the other hand, if you do your Own -brand, people may not notice you if there is a Manila Scramble or Icebreaker in front of your outlet (P.S.  Malls have the habit of putting multiple outlets of the same concept Ex.  Ever Grand Central Supermarket has 4 Scramble outlets in one area alone!)

5.  More importantly, if the Scramble offers only one basic flavor (Vanilla), do you think I am already too late in the game as people might start tiring of scramble with so many already sprouting everywhere????

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