Sunday, May 30, 2010

The Cost of NOT PAYING FOR A GOOD LOCATION

Every business startup goes through this, much more so for a small business like our Lotto Outlet. We have all heard the saying LOCATION. LOCATION. LOCATION. But what if we already have a location and are already operating our small business and then suddenly, A NEW AND BETTER LOCATION COMES UP. What do we do? Read on:

Try to imagine this layout as I don't have a sketch (hay): Between Mall Entrance 1 and 7, there are food restaurants, namely Resto A, Jollibee, Resto B, Resto C and McDonalds. Entrance 1 is the highest pedestrian traffice entrance to the mall while Entrance 7 is the lowest traffic. After sometime, Resto A closed shop as their food fanfare did not suit the mall type of clients.

1. The road fronting the two entrances is a Main Thoroughfare but all public buses and jeepneys stop in front of Entrance 1, hence the reason why Entrance 1 has the highest traffic.

2. Even at great expense, I feel McDo should transfer their operations to the site of Resto A to take advantage of the heavy traffic.

3. They did not. KFC did. And now, KFC is siphoning the eaters from the other restos except Jollibee,

4. Jollibee still kept its traffic despite being beside KFC is that Jollibee is popular to kids and as we know, parents follow whatever their kids want.

5. For adults, KFC tops McDo, I think.

Let me know what you think of my analysis.

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